‘Hyperlocal Marketing’ is a form of marketing that is focused on a specific geographic area. Businesses can use ‘Hyperlocal Marketing’ to target customers in a specific city, neighborhood, or even a specific block.
Why is ‘Hyperlocal Marketing’ the term of the day?
There are a number of reasons why ‘Hyperlocal Marketing’ is the term of the day.
First, setting up an ‘Hyperlocal Marketing’ campaign will allow you to target a hyper-segmented audience. This means that the audience you are targeting is a very specific audience, based on their online and offline behavior.
Second, for a point of sale or a brand, ‘Hyperlocal Marketing’ has serious advantages:
Increased local visibility.
Boost traffic to your point of sale.
Build loyalty through a close relationship with your customers.
To attract customers to your point of sale, no secret, you must make yourself known locally and succeed in standing out from the competition. You can therefore set up several ‘Hyperlocal Marketing’ actions to meet your business objectives, boost your sales and make a place for yourself in the face of competition.
Additionally, ‘Hyperlocal Marketing’ can help to save money on advertising by targeting a smaller geographic area and therefore maximizing the ‘Return On Investment‘ of your marketing campaigns.
Finally, the big brands can no longer afford to make identical marketing campaigns for all stores, without taking into account their geographical location. Consumers need added value, and this requires appropriate local communication. ‘Hyperlocal Marketing’ strategies make it possible to surf local trends and effectively retain local consumers in a more adaptive way.
More on Hyperlocal Marketing
Video by CINC - Commissions Inc